Natalia Valenzuela

Staff Product Designer

Multidisciplinary designer working at the intersection of product strategy, design systems, and experience. I guide product evolution through intentional design, balancing clarity, emotion, and usability. Currently completing a Master’s in Strategic Design at Politecnico di Milano.

🌐 nataliavalenzuela.design

↗

✉️ hi@nataliavalenzuela.design

↗

🔗 Linkedin

↗

Experience

Staff Product Designer

Bitso ↗

June 2021 – Present

Remote (Mexico based)

  • Led the mobile app revamp for 8 millions of users, aligning product, brand and technology by building a scalable design system from scratch, integrated with token-based architecture and brand refresh.
  • Spearheaded end-to-end design for new investment products like Crypto Strategies (ETFs), delivering intuitive, compliant and scalable user experiences from zero to launch.
  • Drove design leadership across squads and stakeholders, mentoring designers, collaborating with PMs and engineers, and aligning strategic product decisions with user-centered outcomes.
  • Partnered with Brand, Legal and Research teams to balance innovation with regulation, ensuring consistency, clarity and compliance in financial UX.

Producer Designer

Corcoran Group (via Globant) ↗

September 2020 - June 2021

Remote (Buenos Aires based)

  • Redesigned the company’s responsive website as part of a global brand rollout. Conducted in-depth user interviews with real estate agents to uncover key needs and behaviors. Translated insights into wireframes, prototypes, and high-fidelity UI aligned with brand evolution.

Teaching Assistant - Design III

University of Buenos Aires ↗

Apr 2021 - Dec 2021

Buenos Aires, AR

  • Taught the final course of the Graphic Design program, guiding 20 students through complex projects with a focus on design thinking, strategy, and creative direction.

UX Design Professor

Coderhouse ↗

May 2020 - Feb 2021

Buenos Aires, AR

  • Taught UX to 130+ students across LATAM in a fast-paced, project-based course. Led a team of 7 teaching assistants, ensuring quality learning, personalized feedback, and a strong foundation in research, IA, wireframing, and usability.

Teaching Assistant - UX Design

Digital House ↗

Sep 2020 - Aug 2021

Buenos Aires, AR

  • Mentored a team of 5 students within a 30-person cohort, guiding them through end-to-end design thinking processes—from discovery to delivery. Focus on structure, critical thinking, and real-world application.

UX Designer & Team Lead

Vivatia ↗

Mar 2017 - Sep 2020

Buenos Aires, AR

  • Led a team of 3 designers in the development of tech solutions for document management, serving major banks and companies across LATAM. Combined hands-on UX work with leadership and client engagement.

Skills

Research & Execution

 

  • User Interviews & Insights Synthesis
  • Journey Mapping & Experience Flows
  • Wireframing, Prototyping & UI Design
  • Usability Testing & Iterative Improvements

Product Strategy & Design Leadership

 

  • UX Strategy & User-Centered design
  • Product Discovery & Problem Framing
  • Design Systems at scale
  • Stakeholder Alignment & Vision Definition

Cross-Functional Collaboration

 

  • Working in Agile product teams
  • Partnership with PMs & Engineers
  • Cross-Functional communication
  • Remote Collaboration across time zones

Business & Brand Awareness

 

  • Designing for Business Impact
  • High-End Brand Consistency
  • Data-Informed Design Decisions
  • Aligning Design with Market Positioning

Education

POLIMI Graduate School of Management

 

International Master in Strategic Design for Innovation and Transformation

Feb 2025 – May 2026 · Milan, Italy (remote)

University of Buenos Aires (UBA)

 

Bachelor of Design in Visual Communication

2014 – 2020 · Buenos Aires, Argentina

Impact Highlights

• Scaled mobile design system across 5+ squads

Reducing design-to-development time and ensuring 100% brand consistency.

• Led a full app revamp during a company-wide rebranding

With the goal of increasing user retention and elevating product perception.

• Designed and shipped a crypto investment product (ETFs) from 0 to launch

Now live in 4 markets across LATAM.

• Mentored designers and led cross-functional rituals

To align product, engineering, and brand teams on shared goals.

Let’s talk!

Top ↑

Natalia Valenzuela

Staff Product Designer

Multidisciplinary designer working at the intersection of product strategy, design systems, and experience. I guide product evolution through intentional design, balancing clarity, emotion, and usability. Currently completing a Master’s in Strategic Design at Politecnico di Milano.

🌐 nataliavalenzuela.design

↗

✉️ hi@nataliavalenzuela.design

↗

🔗 Linkedin

↗

Experience

Staff Product Designer

Bitso ↗

June 2021 – Present

Remote (Mexico based)

  • Led the mobile app revamp for 8 millions of users, aligning product, brand and technology by building a scalable design system from scratch, integrated with token-based architecture and brand refresh.
  • Spearheaded end-to-end design for new investment products like Crypto Strategies (ETFs), delivering intuitive, compliant and scalable user experiences from zero to launch.
  • Drove design leadership across squads and stakeholders, mentoring designers, collaborating with PMs and engineers, and aligning strategic product decisions with user-centered outcomes.
  • Partnered with Brand, Legal and Research teams to balance innovation with regulation, ensuring consistency, clarity and compliance in financial UX.

Producer Designer

Corcoran Group (via Globant) ↗

September 2020 - June 2021

Remote (Buenos Aires based)

  • Redesigned the company’s responsive website as part of a global brand rollout. Conducted in-depth user interviews with real estate agents to uncover key needs and behaviors. Translated insights into wireframes, prototypes, and high-fidelity UI aligned with brand evolution.

Teaching Assistant - Design III

University of Buenos Aires ↗

Apr 2021 - Dec 2021

Buenos Aires, AR

  • Taught the final course of the Graphic Design program, guiding 20 students through complex projects with a focus on design thinking, strategy, and creative direction.

UX Design Professor

Coderhouse ↗

May 2020 - Feb 2021

Buenos Aires, AR

  • Taught UX to 130+ students across LATAM in a fast-paced, project-based course. Led a team of 7 teaching assistants, ensuring quality learning, personalized feedback, and a strong foundation in research, IA, wireframing, and usability.

Teaching Assistant - UX Design

Digital House ↗

Sep 2020 - Aug 2021

Buenos Aires, AR

  • Mentored a team of 5 students within a 30-person cohort, guiding them through end-to-end design thinking processes—from discovery to delivery. Focus on structure, critical thinking, and real-world application.

UX Designer & Team Lead

Vivatia ↗

Mar 2017 - Sep 2020

Buenos Aires, AR

  • Led a team of 3 designers in the development of tech solutions for document management, serving major banks and companies across LATAM. Combined hands-on UX work with leadership and client engagement.

Skills

Research & Execution

 

  • User Interviews & Insights Synthesis
  • Journey Mapping & Experience Flows
  • Wireframing, Prototyping & UI Design
  • Usability Testing & Iterative Improvements

Product Strategy & Design Leadership

 

  • UX Strategy & User-Centered design
  • Product Discovery & Problem Framing
  • Design Systems at scale
  • Stakeholder Alignment & Vision Definition

Cross-Functional Collaboration

 

  • Working in Agile product teams
  • Partnership with PMs & Engineers
  • Cross-Functional communication
  • Remote Collaboration across time zones

Business & Brand Awareness

 

  • Designing for Business Impact
  • High-End Brand Consistency
  • Data-Informed Design Decisions
  • Aligning Design with Market Positioning

Education

POLIMI Graduate School of Management

International Master in Strategic Design for Innovation and Transformation

Feb 2025 – May 2026 · Milan, Italy (remote)

University of Buenos Aires (UBA)

Bachelor of Design in Visual Communication

2014 – 2020 · Buenos Aires, Argentina

Impact Highlights

• Scaled mobile design system across 5+ squads

Reducing design-to-development time and ensuring 100% brand consistency.

• Led a full app revamp during a company-wide rebranding

With the goal of increasing user retention and elevating product perception.

• Designed and shipped a crypto investment product (ETFs) from 0 to launch

Now live in 4 markets across LATAM.

• Mentored designers and led cross-functional rituals

To align product, engineering, and brand teams on shared goals.

Let’s talk!

Top ↑

Natalia Valenzuela

Staff Product Designer

Multidisciplinary designer working at the intersection of product strategy, design systems, and experience. I guide product evolution through intentional design, balancing clarity, emotion, and usability. Currently completing a Master’s in Strategic Design at Politecnico di Milano.

🌐 nataliavalenzuela.design

↗

✉️ hi@nataliavalenzuela.design

↗

🔗 Linkedin

↗

Experience

Staff Product Designer

Bitso ↗

June 2021 – Present

Remote (Mexico based)

  • Led the mobile app revamp for 8 millions of users, aligning product, brand and technology by building a scalable design system from scratch, integrated with token-based architecture and brand refresh.
  • Spearheaded end-to-end design for new investment products like Crypto Strategies (ETFs), delivering intuitive, compliant and scalable user experiences from zero to launch.
  • Drove design leadership across squads and stakeholders, mentoring designers, collaborating with PMs and engineers, and aligning strategic product decisions with user-centered outcomes.
  • Partnered with Brand, Legal and Research teams to balance innovation with regulation, ensuring consistency, clarity and compliance in financial UX.

Producer Designer

Corcoran Group (via Globant) ↗

September 2020 - June 2021

Remote (Buenos Aires based)

  • Redesigned the company’s responsive website as part of a global brand rollout. Conducted in-depth user interviews with real estate agents to uncover key needs and behaviors. Translated insights into wireframes, prototypes, and high-fidelity UI aligned with brand evolution.

Teaching Assistant - Design III

University of Buenos Aires ↗

Apr 2021 - Dec 2021

Buenos Aires, AR

  • Taught the final course of the Graphic Design program, guiding 20 students through complex projects with a focus on design thinking, strategy, and creative direction.

Teaching Assistant - UX Design

Digital House ↗

Sep 2020 - Aug 2021

Buenos Aires, AR

  • Mentored a team of 5 students within a 30-person cohort, guiding them through end-to-end design thinking processes—from discovery to delivery. Focus on structure, critical thinking, and real-world application.

UX Design Professor

Coderhouse ↗

May 2020 - Feb 2021

Buenos Aires, AR

  • Taught UX to 130+ students across LATAM in a fast-paced, project-based course. Led a team of 7 teaching assistants, ensuring quality learning, personalized feedback, and a strong foundation in research, IA, wireframing, and usability.

UX Designer & Team Lead

Vivatia ↗

Mar 2017 - Sep 2020

Buenos Aires, AR

  • Led a team of 3 designers in the development of tech solutions for document management, serving major banks and companies across LATAM. Combined hands-on UX work with leadership and client engagement.

Skills

Product Strategy & Design Leadership

 

  • UX Strategy & User-Centered design
  • Product Discovery & Problem Framing
  • Design Systems at scale
  • Stakeholder Alignment & Vision Definition

Research & Execution

 

  • User Interviews & Insights Synthesis
  • Journey Mapping & Experience Flows
  • Wireframing, Prototyping & UI Design
  • Usability Testing & Iterative Improvements

Cross-Functional Collaboration

 

  • Working in Agile product teams
  • Partnership with PMs & Engineers
  • Cross-Functional communication
  • Remote Collaboration across time zones

Business & Brand Awareness

 

  • Designing for Business Impact
  • High-End Brand Consistency
  • Data-Informed Design Decisions
  • Aligning Design with Market Positioning

Education

POLIMI Graduate School of Management

International Master in Strategic Design for Innovation and Transformation

Feb 2025 – May 2026 · Milan, Italy (remote)

University of Buenos Aires (UBA)

Bachelor of Design in Visual Communication

2014 – 2020 · Buenos Aires, Argentina

Impact Highlights

• Scaled mobile design system across 5+ squads

Reducing design-to-development time and ensuring 100% brand consistency.

• Led a full app revamp during a company-wide rebranding

With the goal of increasing user retention and elevating product perception.

• Designed and shipped a crypto investment product (ETFs) from 0 to launch

Now live in 4 markets across LATAM.

• Mentored designers and led cross-functional rituals

To align product, engineering, and brand teams on shared goals.

Let’s talk!

Top ↑